Throughout the last decade, more and more things have moved online. When the coronavirus pandemic hit, even more things moved online, from school to shopping to even some doctor’s appointments. Though there are still lots of things you do in person, a lot of the previous marketing strategies that companies used to advertise their services are no longer as effective as they used to be. The storefront signs you were using a year or so ago may not work as well as they did, and advertising in-person only means that you are missing out on a significant bulk of potential customers you could attract through online advertising. Utilizing new (to you) marketing techniques may help you as we approach the last quarter of the year. One thing you can do is to begin an email marketing campaign.
Email marketing is the use of sending emails en masse to promote your company’s products or services. Email marketing can help establish a relationship between you and your customers as well as potential customers who have visited your site and signed up to receive emails. It is important to note that you should only send emails to those who have opted in to your email list. Otherwise, you have a high chance of being reported as spam and having your emails bounce. Done correctly, email marketing can be personal, helpful, and informative. To increase customer engagement and rapport, you can offer customers a discount on their birthday or for other holidays, keep them updated as to what you are doing during this time, or inform them of your “new normal” offerings such as in-store pickup or curbside pickup.
If you are interested in learning more about what email marketing is and how it can help you during this time, contact Your Web Pro LLC today! We are ready to serve you.
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