Facebook has been in the news a lot over the last year or so, and for something so seemingly benign, it can be a controversial thing to bring up! However, did you know that Facebook is the largest social networking platform in the world? With nearly two billion active profiles and over 80 percent of all Internet users on Facebook, it eclipses the other social networking platforms such as Instagram and Twitter. Even 65 percent of adults over the age of 65 are on Facebook and regularly use it to check in on their friends and family and see news content. Additionally, a majority of Facebook users reported scrolling through their news feeds at least twice a day. Now, I have already admitted to being someone who is easily won over by targeted advertisements that show up in my social media feeds, but I am not the only one. Many consumers report clicking on a targeted ad if it is something they are interested in because it catches their attention. When done well, Facebook advertising is an excellent way to market your business and products or services.
Facebook advertising has many benefits, but three of the most important are its price, its ability to target a narrow audience, and its large audience. Facebook is the one of the cheapest forms of online advertising. With a small budget but a very specific audience, you can reach hundreds and drive new traffic to your page and website. It is easy to tailor a campaign to fit your budgetary needs. You can also narrow down your audience to a very specific group of people so that those who see your advertisement are more likely to click on it and engage with it. Finally, more people are on Facebook than are on any other social media platform. By using Facebook as your advertising platform you are able to engage with more people and narrow down your audience from a larger pool of users.
If you are looking to start your first Facebook ad campaign but don’t quite know where to start, contact Your Web Pro today! We would love to help you get started.
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